Mother’s Day is coming up on Sunday 10 May. You want to give Mom something she’ll actually use. Something that makes her life easier, not just another candle gathering dust on a shelf.
This year, give her back her time.
A PureFold Laundry gift voucher is one of the most thoughtful gifts you can give, because it takes one of the most time-consuming household chores completely off her plate. No sorting. No folding. No ironing. Just clean laundry, picked up and returned to her door.
How Much Time Are Canadian Women Really Spending on Laundry?
The numbers are eye-opening.
According to Statistics Canada’s General Social Survey on Time Use, women in Canada spend an average of 3.9 hours per day on unpaid work — 1.5 hours more than men (2.4 hours). When it comes to housework specifically, including cooking, cleaning, laundry, and shopping, women put in 2.8 hours per day compared to just 1.9 hours for men.
The 2022 Time Use Survey from Statistics Canada confirmed the trend continues. Among people working from home, women spent about 40 minutes more per day on unpaid housework than men. The Vanier Institute of the Family, which analysed this data, noted that “women continue to do the majority of household work in Canada” — regardless of their employment status.
Laundry sits at the heart of that load. It’s not just the washing. It’s the sorting, the folding, the putting away. It’s the background hum that never quite goes quiet.
The Mental Load Is Real
Statistics Canada notes that housework and childcare are often done as “simultaneous activities”, meaning women are folding laundry while supervising kids and watching TV, all at the same time. This multitasking means the true time burden on women is consistently underestimated.
The Vanier Institute also points to the “double burden” of paid and unpaid work, which leaves women with a greater overall workload and less time to rest. That’s before the mental load even comes into it, the constant background work of knowing what needs to be washed, when, and for whom.
So when you give a PureFold Laundry gift voucher, you’re not just covering a chore. You’re lifting a weight.
What Is a PureFold Laundry Gift Voucher?
A PureFold Laundry gift voucher covers our wash, dry, and fold service, with pickup and delivery straight to the door. Mom doesn’t need to leave the house, carry a heavy basket, or think about laundry at all.
Here’s how it works:
- Mom books online. It’s quick and easy
- Her local PureFold Laundry or Lad picks up the laundry from her door
- Everything comes back washed, dried, and folded, ready to put away
- Next-day turnaround available in most areas
We also offer ironing if she wants the full treatment.
Gift vouchers are available in multiple denominations. They’re delivered digitally, no wrapping required, and no last-minute panic if you’ve left things a little late.
Why This Gift Actually Works
Flowers fade. Chocolates get eaten. But a Sunday morning where Mom doesn’t have to think about laundry? That sticks.
A gift voucher for a practical service shows you’ve actually thought about what she needs, not just what looks good in a gift bag.
It works brilliantly for:
- Busy Canadian moms juggling work and family
- New moms who are completely overwhelmed
- Grandmothers who deserve a proper break
- Single moms doing it all on their own
- Anyone who says “I don’t need anything”, because they definitely do
How to Get Your PureFold Laundry Gift Voucher
It’s easy. Head to our gift voucher page, choose your amount, and complete your purchase online. The voucher is sent straight to your inbox, forward it to Mom or print it out to give on the day.
Get your gift voucher here: laundrylady.ca/gift-voucher
Available across Canada. Check our website to find a PureFold Laundry or Lad in your area.
Give Her Back Her Sunday
Mom does a lot. Probably more than you realise. This Mother’s Day, skip the guesswork and give her something genuinely useful.
A PureFold Laundry gift voucher means one less thing on her to-do list. More time for the things she actually wants to do. And a little reminder that her time matters.
Because it does.
Sources
- Statistics Canada, General Social Survey on Time Use, 2015 (Women in Canada: A Gender-based Statistical Report, 7th edition) — women spent an average of 3.9 hours/day on unpaid work, 1.5 hours more than men. statcan.gc.ca
- Statistics Canada, 2022 Time Use Survey — women doing unpaid housework consistently spend more time than men, regardless of telework status. statcan.gc.ca
- Vanier Institute of the Family, Families Count 2024, Chapter 23: Men are more involved in unpaid work at home, but the gender gap persists. vanierinstitute.ca